Step 1 – Speak to your broker

Should you have a complaint, concern or inquiry, speak to your broker. Your broker works on your behalf and represents your best interests. They offer independent advice and understand the importance of insurance to your financial security and peace of mind.

Step 2 – Contact Our Consumer Complaint Officer

If your broker is unable to resolve your dispute to your satisfaction, you should contact our Consumer Complaint Officer, or Ombudsman. It is recommended that formal complaints to the Optimum Ombudsman be made in writing. You may contact the Optimum West Insurance Ombudsman by mail, phone, fax or e-mail at:

Consumer Complaint Officer
Optimum West Insurance Company Inc.
147 McIntyre Street West 
North Bay, ON P1B 8Y5

Phone: 1-800-461-6110
Fax: 1-705-476-8694
E-mail: [email protected]

The ombudsman is an employee of Optimum Insurance who will ensure that your complaint has been properly and fairly considered within the Company, and that a decision and explanation of our position has been provided to you.

The ombudsman will address your concern as quickly as possible. In order to do so, please provide your policy number or claim number, as well as details of your concern. Your complaint will be investigated promptly, with an official response to be delivered within 10 working days.

Step 3 – Referral to General Insurance OmbudService (GIO)

If you remain dissatisfied following our Ombudperson’s response, the next step is to seek assistance from the General Insurance OmbudService (GIO). This is a free, neutral, federal agency that may be able to help you find a resolution. Their services are available for home, auto or business insurance policyholders. Contact them by phone at 1-877-225-044, via their website, or by mail:

General Insurance OmbudService
4711 Yonge Street
10th Floor 
Toronto, ON M2N 6K8